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Advancement in Laser Technology

There is more awareness of laser technology among today’s generation than what it was earlier. Laser basically means a device that emits light through a process of optical amplification. Laser technology or laser machines have taken its origin in various fields of advancement like medical, security and even in the beauty.

IPL laser equipment is the new trend for the modern era in hair removal and skin rejuvenation. This technology is used notably by beauty studios and medical practitioner for attending various skin problems.This has been proved to improve the appearance of discolorations of skin-red, brown or black. As different skin has different reactions, the equipment is adjusted according to specific wavelength depending on the skin, targeting the chromophores. Thus, one can say this equipment is a boon to mankind when it comes to beautifying oneself, carrying any sort of skin problem.

Use of IPL Machines:

Laser IPL machine describes the intense pulses spread over a range of wavelength primarily for hair removal and is a registered trademark. The distinction is made between beauty grade and medical grade machines based on the pulse energy, 50 joules for beauty grade and higher energies for medical grade.

Laser IPL machines stimulate the light on the skin which removes or repairs the damaged skin ensuring safety on its usage. It is a nonsurgical cosmetic skin procedure followed to correct irregularities in the skin. Some of the advantages are: it is painless, wound less and comfortable; it also helps in non-exhaustion, immediate results and easy operation.

IPL laser and its effects

Intense Pulsed Light laser, a new technology uses a filtered lamp which emits high intensity laser beams filled with plasma energy which is channeled through the outer layer of the skin (the epidermis) to the deepest layer of the skin. This is performed to destroy the unwanted skin cells and starching the growth of new skin thereby removing the pigmentation. On the basis of the skin of each patient, different IPL technologies are used which has given tremendous results for each and every patient and it also acts as the best solution for anti-aging appearance.

The major side effects from the use of Intense Pulsed Light Laser technology are:

• Skin reddening
• Skin irritation and on rare cases stinging sensation in the skin
• Increased sensitivity to UV radiation.

IPL laser technique in hair removal

The laser has forced its entry in every field and hair removal is not an exception. This treatment is applicable on all hair color and skin problems. The treatment requires less than thirty minutes and the number of treatments depends on the hair density in each part. Ladies who are pregnant or person with any sort of skin infection can avoid such treatment to avoid unnecessary risk. The side effects of IPL hair removal laser methods are faced almost by everyone resulting in itching or reddening has been reported. Therefore, it is better to get a medical advice before going in for IPL laser hair removal.

But all in all, IPL laser equipment and IPL hair removal laser technique has led to the overall improvement in the patients. The reduction in skin diseases has been seen from 30% to 11%, this is a big leap in a short period. Although there is persistent complaint about the side effects, experts are trying to bring the side effects to a minimum and various researches are being carried even still.

For information on chiropractor Franklin TN click here.

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Easy Ways to Lose Weight Fast – Get the Top Weight Loss Tips

Are you looking for proven Easy ways to Lose weight? You will find easy to follow useful tips that will help you to lose body fat fast and these quick easy ways to lose weight will cost you nothing. Most people struggle to shed weight not because they have no knowledge on what to do but because they go about it the wrong way. Follow through these quick ways to lose body fat till the end of this article and start burning fat now! Excited to know more? Lets get started with the top ways to lose weight fast.

WHAT ARE THE TOP EASY WAYS TO LOSE WEIGHT FAST?

I am going to show you free ways to reduce weight fast that you can start implementing in your weight loss program immediately. You may have heard of some of these tips to reduce weight but i would like to emphasize that all the tips are important and you should take them seriously for maximum weight loss results.

You need to understand that the top secret to weight loss is burning more calories than you consume daily, this is one of the popular ways to lose weight fast you will find anywhere. By now in your weight loss journey you know that one of the best quick ways to burn fat is to watch what you eat. The food you eat can either make you fat or thin so for maximum weight loss results, it is imperative that you keep a close eye on what foods you eat. There are many options and easy ways to lose weight fast that you can use to increase your body’s activity level and also decrease food intake so that more calories can be burnt.

TOP 5 EASY WAYS TO LOSE WEIGHT FAST AND GET A LEAN BODY!

1. The number tip of the easy ways to lose weight fast is to watch what you eat and replace all unhealthy foods with organic and raw foods. You need to understand that the types of foods you eat can either make you fat or thin and one of the easy ways to lose weight fast is to burn more calories than you consume. So if you consume high nutrient low calorie foods on a daily basis, you will see those scale numbers drop. In order to achieve maximum weight loss with food intake, you need to know which foods help to burn fat and which foods don’t. Keep a food journal if you can and write everything you eat. If your journal if filled with plenty of junk foods and carbonated drinks and sodas, then you will a pretty good idea of which foods are making you fat and also making it hard to lose weight easily. The easy ways to lose weight with food intake is to consume raw foods and avoid carbonated drinks and sodas.

2. Remember what your weight loss goals are to stay motivated, this is also another great tip on the easy ways to lose weight fast so that you don’t fall out of your goals. This journey will not be easy and there will be plenty of setbacks along the way such as cravings for sweets or just cheating on your meal plan. One of the most important advice to lose weight fast and stay lean is to find a mentor or support group. Just the thought of knowing that you are not going through it alone can help you stay motivated. You can join a local gym, weight loss support group or if you are completely shy you can join an online weight loss forum where people discuss so many things related to their weight loss.It will give you an opportunity to share your own experiences, frustrations and achievements. There are many ideas on how to lose weight and making simple lifestyle changes can be a stepping stone to shedding off fat and keeping it off.

3. The third of the five ways to lose weight fast is to drink plenty of water daily. You may already know this but are you doing it? Water helps to flush out all those toxins from your body and helps improve your metabolism. Experience also shows that water helps to make you feel fuller and energized. This is one of the easiest ways to lose weight as water contains zero calories and it helps to curb cravings as you will be feeling full. Drink at least 8 full glasses of water daily for maximum results. One of the low cost ways to lose weight fat is replacing all those carbonated drinks and sodas which are high in calories (sugar) and replacing them with water.

4. One of the most essential parts of good health is maintaining proper weight. This will help you to avoid weight related diseases such as high blood pressure and diabetes, you need to take advantage of these easy ways to shed off unwanted body fat so that you lose excess fat easily and stay healthy. Avoid eating chocolate, its nice i know but its also high in calories. One mistake that dieters make on their weight loss plans is to skip meals or starve themselves hoping to accelerate weight loss. This does not count as one of the easy ways to burn fat as all this does is to bring the weight back on once the fad or crash diet is over. The easy ways to lose weight fast you can implement instead is to eat at least 5 to 6 small healthy meals daily. This is a very popular weight loss strategy as you will not be feeling hungry to crave for sweets or biscuits that will only increase your weight. Going hungry is not an easy ways to lose weight fast as your body will instead store more fat in preparation for the next time you starve yourself. If you want easy ways to lose weight fast, eat healthily, don’t starve yourself.

5. The final tip on the proven fast ways to shed off weight is to get moving and start exercising. Most dieters know this but for whatever reason try to avoid hitting the gym or doing exercise of any sort. You might slim down just by following the top four tips but if you want a toned sexy body, you need to exercise. This is one of the best ways to reduce the scale numbers fast as it speeds up your metabolism and your body can continue to burn fat up to 48 hours after your workout routine ends. Now by exercising i don’t mean long hours of boring cardio, i mean high intensity workout routines that will work all the major muscle groups in your body. This is one of the fast ways to burn fat and keep it off permanently. If you do it right you can get toned and also get sexy six pack abs that most people envy. One of the top ways to reduce weight fast with exercise is to workout hard for a short time instead of a longer time but not working hard.

WHAT NEXT WITH THE TOP EASY WAYS TO LOSE WEIGHT

There you have your top five quick ways to burn fat fast, get toned and also get sexy six pack abs through high intensity workouts. From this article, you can implement these tips to shed weight and start seeing results fast. The top ways to lose weight fast discussed here are not comprehensive but are a good start for maximum results. This will require discipline but it is not impossible to achieve.

What if after trying everything you still can’t shed off that unwanted body fat. I know how hard, challenging and daunting weight loss can be but if you really want to gain your self esteem back and boost your self confidence, you will need weight loss methods that work and produce permanent results.

For information on Resurge reviews click here.

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Fat Flush Diet – Melting Fat Right Off With This Fast Diet Plan

You have probably been struggling to find the right type of nutritional plan. It is definitely a good idea that you are making attempts, but when they are not targeted into the right direction they are simply bound to fail. The fat flush diet is basically what it says it is – a program that allows you to get rid of fats and to become slimmer.

Before getting to the actual aspects of this nutritional plan you should be absolutely clear about how the whole weight and fat gain process works. This will show you in what ways the fat flush diet can treat this and make you more motivated to stick to it. You gain weight when you consume more food calories than you can burn. As a result the nutritional elements and the carbohydrates and fats in particular are stored in your body in the form of glycogen commonly known as fat. You consume more calories than you need to due to your menu consisting of high calorie foods and due to overeating. You go into such extremes because of stress and the lack of sufficient rest and satisfaction.

It can be safely said that the fat flush diet has all the elements that can battle each of the specific problems associated with and causes of weight gain. The nutritional plan basically covers food consumption, exercising and rest. As you can see it is quite complete and all encompassing. So, all you need to do is set your slimming target goals. It is important for them to be relatively high and yet realistic so that you will be able to keep your motivation all the time even in the tough moments. The results you can expect end up with the substantial slimming and the reduction of fat in the body. The detoxifying effect provides for better health, more energy and better looks.

The fat flush diet combines the two most essential nutritional aspects of weight loss – the lower calorie intake and the restriction of carbs. Thus, you will need to fully exclude all the junk food as well as the alcohol from your menu. The same applies to the sugar and oils apart from the beneficial and rich in omega-3 fatty acids flax seed oil. After the first one to two weeks of very restrictive calorie consumption, you can expand this to the optimal 1500 calories per day. This will allow you to go on the diet for as long as you need to in order to achieve your weight loss target goals. The daily cardio and muscle building exercising and the good night sleep are also necessary.

One thing that is certain about the fat flush diet is that it is effective for weight loss. It is also not hard to stick to especially if you are motivated enough to succeed in slimming. This nutritional plan is above all healthy and prevents the side and yo-yo effects. You can have a better life – it is up to you to make it such.

For information on latest African Fat Flusher customer review ratings click here.

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Exterminators – What Do They Do?

This professional comes to your home or place of business to determine the extent of your pest problem. They will develop a plan of action to get rid of the pests and if the homeowner or business owner agrees to the plan, they will eliminate the pests. They will work with a pest control company or can be self-employed. When working with a pest control company they will offer a range of extermination and inspection services for their clients. When self employed they may only specialize in a certain number of exterminating services. What a salary would be for an exterminator will vary. It depends on whether they are self-employed or working for a company and the state and city where they are working. This job can be physically demanding and hazardous. Being an exterminator hey work with harsh chemicals and they also need to be able to crawl into narrow and confined areas to work.

Many who work as exterminators have a high school diploma and learn their skills on the job. They can also take pest control programs that conclude with a certification examination. In some nations, there are strict laws about the applications of pesticides. There may be mandates that to become an exterminator complete government training programs. They may also have to demonstrate proficiency with handling pesticides when taking an examination. This will be done to make sure that they know how to apply chemicals safely.

When the exterminator arrives at the business or home in response to a complaint about pests they will talk to the owner about the issue. They will then conduct a thorough examination of the home or business to determine how bad the infestation is. They will inspect areas where the pests have been seen. They will also probe along walls, crawl spaces, and other area where this particular pest might be found. If it is termites, they could inspect a rotting tree stump that could harbor these pests. If there is uncontrolled garbage or cans that are not covered properly, they could cause a rat infestation.

Once the exterminator determines that there are pests on site they will talk with the property owner about the options for exterminating them. This could include a topical application of pest control agents, tenting the entire structure to totally gas the pests or trap them. The extent of extermination will depend on which pest it is, how completely they have spread through the area and structure, and how much damage the pests have done. Once the plan of extermination has been approved, the exterminator will set up an appointment to eliminate the pests.

In addition to extermination services, an exterminator may o

For information on exterminator in Middletown click here.

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Selecting the Right Bed Bug Exterminator

A bed bug exterminator is a pest control professional who is has expertise in dealing with bed bugs. To do so, they must hold a structural exterminator license, be licensed with the ministry of environment and be insured.

Unfortunately, there are many such agents that are not qualified to perform the job, they are not properly trained and they don’t have the experience necessary. The internet has created opportunities for such individuals to advertise their services and get clientele. They offer their services at a discount and work for people who do not really understand what is involved in pest control.

To properly perform an exterminator job, one needs to know every single detail about the particular pest one is dealing with. Additionally, they need to know exactly what agent, pesticide or environmentally friendly alternative is required to deal with that particular pest.

The exterminator control agent also needs to be able to understand the environment the job is being performed in. The existence of children in a house can completely change the approach an agent would take. Also, pets and animals also have to be taken in consideration.

An un-trained pest control agent, someone who doesn’t really have had the training and doesn’t have the certifications will not really consider these issues and can result in either ineffective treatment or in health problems for you and your family. Pesticides can not only harm the pests they are intended for, they can harm you. Ineffective treatment is one thing, but you really want to avoid putting yourself and your family at risk.

As you can see, saving fifty or hundred dollars by getting an un-licensed pest control technician or exterminator is really not worth it. You know the saying, “You get what you pay for”. Well, it perfectly describes the situation in the pest control industry regardless of location. Do yourself and your family a favor and get expert and professional advice from a licensed pest control technician or exterminator.

For information on bed bug removal Phoenix click here.

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Exterminators – What Do They Do?

This professional comes to your home or place of business to determine the extent of your pest problem. They will develop a plan of action to get rid of the pests and if the homeowner or business owner agrees to the plan, they will eliminate the pests. They will work with a pest control company or can be self-employed. When working with a pest control company they will offer a range of extermination and inspection services for their clients. When self employed they may only specialize in a certain number of exterminating services. What a salary would be for an exterminator will vary. It depends on whether they are self-employed or working for a company and the state and city where they are working. This job can be physically demanding and hazardous. Being an exterminator hey work with harsh chemicals and they also need to be able to crawl into narrow and confined areas to work.

Many who work as exterminators have a high school diploma and learn their skills on the job. They can also take pest control programs that conclude with a certification examination. In some nations, there are strict laws about the applications of pesticides. There may be mandates that to become an exterminator complete government training programs. They may also have to demonstrate proficiency with handling pesticides when taking an examination. This will be done to make sure that they know how to apply chemicals safely.

When the exterminator arrives at the business or home in response to a complaint about pests they will talk to the owner about the issue. They will then conduct a thorough examination of the home or business to determine how bad the infestation is. They will inspect areas where the pests have been seen. They will also probe along walls, crawl spaces, and other area where this particular pest might be found. If it is termites, they could inspect a rotting tree stump that could harbor these pests. If there is uncontrolled garbage or cans that are not covered properly, they could cause a rat infestation.

Once the exterminator determines that there are pests on site they will talk with the property owner about the options for exterminating them. This could include a topical application of pest control agents, tenting the entire structure to totally gas the pests or trap them. The extent of extermination will depend on which pest it is, how completely they have spread through the area and structure, and how much damage the pests have done. Once the plan of extermination has been approved, the exterminator will set up an appointment to eliminate the pests.

In addition to extermination services, an exterminator may offer advice for preventing pests, and getting rid of them naturally, and do property inspections.

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Uses of Social Media Management (SMM) Tools

Social media and modern day commerce
The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market.

From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in touch with the world. A single WhatsApp group could contain the real estate contacts and data of an entire area code. A YouTube channel can be a knowledgeable source of information related to fixing up your car. One Facebook post could go viral and demand support for controversial matters that require change. Thus, social media serves as the perfect pitch for commercial enterprises, whether starting out or already in the game, to exponentially expand their reach and simultaneously understand the market better.

Social media has grown to strengthen client relations with businesses and amplify brand loyalty. With numerous modes of social media, a brand can take several formulas to reach a wide range of audiences, thereby dominating markets with its presence. Social media relies on the ability to relate. The market works on the same principle for any business to take off. Arguably one of the best qualities of social media is that its persuasive publicity urges industries to bring quality products and services to a competitive market. As the forefront of many innovative steps in the entrepreneurial world today, social media is the digital compass that any business must crack to manoeuvre through changing trends and growing markets. This is where social media management (SMM) plays a key role and sets itself apart as a governing force in the field of brand promotion, advertising and gaining market approval. Excellent social media management techniques dictate the success of a business in the digital world. This is confidently translated to durable results in the market.

Social Media Management (SMM)
With the rise of technological prominence in every industry, social media management (SMM) is backed by a set of digital tools that lay off the burdens that come with the hefty task of reaching out to millions in an instant. Managing content and delivering the right material takes time, effort and loads of creativity. The goal is to appeal to prospects in the most innovative manner possible. As the web is already saturated with creativity, getting your point across becomes that much tougher. This is why certain tools and techniques are required in efficient social media marketing for businesses across the world. These carefully structured, user-friendly SMM tools help manage content on multiple social media platforms in a timely manner while bringing the best out of communication with viewers.

Social media marketing tools available online have redefined the way we can use social media to develop a brand. Immediate results and constant monitoring can be done while the right measures can be taken to approach varying types of markets worldwide. SMM tools make it easier for business to see their progress in real-time and captivate a potential marketplace. Although there are several tools used in order of preference, some tools stand out for their exceptional design and functions. The techniques and managing style differs from person to person and the internet is home to various kinds of SMM tools that suit diverse managerial standards. Based on use reviews and popularity, there are few SMM tools that appeal to a wider range of users across industries.

Popular Social Media Marketing (SMM) tools
As of 2018, here is a list of the top trending Social Media Management (SMM) tools that have revolutionized marketing online:

  • HootSuite

HootSuite allows you to manage all your social accounts on one platform at affordable rates, engage viewers on multiple networks and share insights across teams. Facebook business features can be optimized with the help of tools like HootSuite. This tool allows you to quickly resolve customer inquiries, collaborate with a team and expand reach with employee activism. By keeping tabs on the social return on investment, the SMM tool allows users to make informed marketing decisions at crucial times.

  • Buffer

Buffer is SMM software that eanbles users to schedule and send posts at various intervals called as timeslots. The tool also provides real time post statistics to keep updated with interactions on social media. Buffer is equipped with many productive marketing techniques and gives you the provision to unlock additional paid features. To make the most out of Twitter, Facebook and other social media platforms, Buffer is a pervasive SMM tool available today.

  • Sprout Social

When it comes to viewer association Sprout Social is a good choice for marketers. Primarily focusing on social care creates strong relations between businesses and audience. With many updated features, the most recent Sprout Social features also include enhancements in social care efforts. Although some social media websites such as Instagram don’t allow third parties to post visual media, Sprout Social’s ‘Smart Box’ records activity on Instagram posts as well. Facebook and Twitter feeds can be managed easily with this SMM tool.

  • Hubspot

Also a paid SMM tool, Hubspot has proven to be a favourite among marketers online as a social publishing. With countless features, HubSpot specializes in SEO techniques, advertisements and audience involvement to bring the best out of marketing stratagems. With several integrated techniques like email listings and automated marketing, users can attract, convert, close and amuse audiences with HubSpot.

  • MeetEdgar

MeetEdgar is probably most known for its unique re-sharing option that allows automated content circulation. By recording social statistics the sky is the limit to growing your business online with MeetEdgar. Affordable, easy to use and effective SMM techniques make it one among the many stand out software used for social marketing purposes.

  • Agora Pulse

Agora Pulse has grown on SMM enthusiasts over the past few years as a dynamic social media marketer’s tool. With many useful features, Agora Pulse records viewer data and aids in crisp marketing policies, a prodigious social media publishing tool as well. Agora Pulse also utilizes a spam filter technique that resolves data traffic issues and regulates content on your social media posts.

With the growing demand for efficient SMM tools equipped with easy to use interfaces and exceptional functions, trending software such as these have revolutionized businesses with social marketing.

Role of SMM tools in marketing?
The applications of SMM software cannot be stressed in one go due to their manifold functions.

Time being the major concern; most users opt for SMM tools because they make use of time in the best way possible. With easy to use interface and time-effective management techniques, these tools help marketing professionals understand the market quicker and better as they delve deeper. From discovering new trends to conversation with prospects, these tools help control all your brand’s social media accounts on a single platform without having to individually log into multiple accounts. You can air information online within a set time frame and dictate the flow of customer interactions. Businesses witness drastic growth as the market presence is elaborated across diverse populaces. With SMM tools you can analyse and articulate continuous growth by building the unparalleled company profile.By segmenting a marketplace, businesses have authority over what information should reach which region and how much resource should be allocated for specific advertising endeavours. As a game changer, the commercial returns in terms of advertising and public relations is enhanced by maintaining a watchful eye over every step a business takes since inception and leap towards brand promotion.

The perks of SMM tools are infinite. You can manage conversations and set up polls or improve ratings at the click of a button. With a Birdseye view over every event you can prepare, reconstruct and refurbish new marketing strategies. By recycling posts at intervals, a technique available in many SMM tools, you can create a repetitive sense of urgency among people who come in contact with your brand. The customer should see that your brand value is above opposition. Among the many features that make SMM tools worthy, whether open source or paid, is the fact that the results are guaranteed provided that the content is appealing. Even if you have to pay extra bucks to reach out to the right people, SMM guarantees this output. The brand appeal will definitely attract more customers when the creative aspect meets with the perfect management strategy. The right social media management tool can be a substitute for an employee in regulating information and keeping tabs on business statistics.

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Backyard Inflatable Water Slides

As soon as the weather turns warm, children start to get restless. With school out in many parts of the county, children find themselves with a lot of time on their hands, which leads to boredom. Bored kids tend to badger their parents, tease their siblings, and get into a lot of trouble.

That is why smart parents throughout the country are turning to backyard inflatable water slides to keep their children busy during the hot months of summer. During the very hot hours of the afternoon, many children find the heat too oppressive to allow them to play outdoors. Unless you are fortunate enough to have a swimming pool, you know the feeling of having a house filled with bored and restless kids throughout the summer afternoons.

Inflatable water slides keep children busy for hours upon hours, day after hot day. Kids can play on these blow up slides for three to six hours straight, taking short breaks to come into the house to grab some food. The children get good exercise with these slides, as they have to keep climbing back up to the top once they have slid down the slide, and that allows them to release endorphins and feel good about their summer vacation.

Inflatable water slides are also an ideal venue for carnivals and birthday parties for children aged two to twenty. Having one of these inflatable slides in your yard will also serve to make your child one of the most popular kids in the neighborhood! Kids enjoy hanging out in the pools at the bottom of the slide and spraying each other with the water cannons attached to to the edge of the water slide.

At a recent birthday party for over twenty girls, one of the guests’ parents pulled out his phone in the middle of the party and then ordered the exact same slide for his daughter, when he saw how much fun this water slide can bring a group of children! Parents have calculated that the cost of an inflatable water slide is similar to the cost of visiting a water park two or three times, and the slide should last you for multiple seasons! And of course you have the benefit of having all of the fun taking place right in your backyard, so there is no need to travel far to get to the fun activity!

Most inflatable water slides come with an air pump which will pump air into the contraption for hours on end. The pump does make a little noise, however it is necessary for the stability of the water slide. Once the slide has deflated, the water will automatically drain out and give the grass on your lawn a good watering.

It is essential that you be sure to thoroughly dry off your inflatable water slide before you store it away. Otherwise, if some of the slide is damp, mold will begin to grow on it, which will ultimately destroy it. The best way to be sure that the slide is completely dry is to leave it blown up after the water has drained in the sun for several days. During this process your kids can even jump on the slide while it is dry and continue to have a good time!

For information on inflatable water slides in New Orleans click here.

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What Is SEO and How How Has It Changed Over the Years?

Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

  • 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
  • Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
  • 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
  • Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
  • In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
  • Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.

Good practice is to have:

  1. Page Title – say what the page is about (‘Big’ Keyword if you must)
  2. Headline – asking a question
  3. First paragraph explains briefly explains the content / solution
  4. Image / or video
  5. Longer description of the solution

Take our Emergency Plumber in Bristol, as an example:

  1. Page Title: Emergency Plumber Bristol
  2. Headline: Are you looking for the best emergency plumber near you in Bristol?
  3. First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…
  4. Image of the van or the Plumber looking professional
  5. Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.

This has a number of benefits.

Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.

The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.

Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.

What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.

Link Building

The historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.

Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.

Social Media

Even though we still get a some companies like this now, a few years ago when we suggested businesses should be on Facebook I was normally told “Facebook – that is for teenagers isn’t it? That is not our market”. If done well, Facebook can drive more traffic and paying customers to your door than your website. Facebook’s largest user group is 25 to 34 year olds, second largest is the 35 to 44 years old age group. The 45 to 54 year olds are using Facebook more than teenagers, and as nearly as much as 18 to 24 year old.

Facebook Users UK age – courtesy of statista

Facebook allows a business to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your website which potential customer may see if they visit your website, a review on Facebook is seen immediately by all of the users friends and if their friend ‘likes’ the comment – all of their friends, friends. More and more of our customers are getting leads from Facebook. People are asking their friends for suggestions on businesses to use and getting dozens of suggestions back – if you are on Facebook you are more likely to get a direct link to your contact information.

What is next for ‘Social Media’? Live streaming! Twitter has purchased a company called ‘Periscope’ which allows you to live stream video from your phone. “So what?” I hear our ’emergency plumber’ asking. If I were a Plumber I would be live streaming my work as I fix a problem, with the video going out live to all of my followers and their friends – my own television channel that is free-to-air across the whole world. Next time your business conducts a ‘brain storming session’ – periscope it – your customer will tell you what the solutions are.

Video Marketing

There are no ‘old’ SEO practices for video as it just didn’t exist and when YouTube started out it was for showing funny videos of cats and the like.

Today that has all changed. YouTube is the second largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users worldwide and every minute, 300 hours of videos are uploaded. It would take you about 2 years to watch all of the videos that will be uploaded in the next hour. It would take you the rest of your life to watch all the videos uploaded today. Google’s own statistics say that by 2018 73% of searches put into a search engine will result in the person watching a video. Think of it another way, in a couple of years when 10 people search the internet for your product or service – 7 of them will watch a video, 2 will visit a website. That is why I create videos for our customers as part of our ‘digital marketing service’.

For information on SEO in Columbus, OH click here.

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Renting Bounce Houses for Your Next Party

If you are planning an event, you should consider renting inflatables like bounce houses and waterslides. The set-up is very easy as these inflatables are not difficult to assemble. At the end of the party, they are simply deflated and packed away.

Large eye-catching inflatables such as these are great additions to any birthday party or event. Your kids and their guest will love these fun bounce houses and moonwalks. There are a number of reasons why you should consider renting party rental stores offer. Here are some of them:

-They are very easy to assemble
-You can choose from a variety of colors, designs and themes
-They go with any type of party theme (ex. carnival theme, princess theme, pirate theme, etc.)
-These inflatables aren’t just for birthday parties, they can be used for any type of occasion
-Everyone loves them – when was the last time you heard someone say that they hated bounce houses?

Planning a party can be hard work. You need to have all your bases covered to ensure a fun and enjoyable event for everyone. Organizing a kiddie party can be loads of fun if you do it right. This is why you should consider renting a bounce house for your kid’s next birthday party. These fun inflatables will help keep your guests occupied while you take of important things such as the food or the cake.

When looking for bounce houses area for rent, there are a couple of things you should take note of. If you like having your children help you with planning, get them to choose a theme or the style. Before you look for a party needs store, consider these details:

1. How big is your backyard?

Moonwalks can be quite enormous. Find out how much space you have in your yard before you decide which bounce house to rent. You also need to plan the layout of your party. Where will you fit the chairs? Where will the game area be? Will the food be served inside your home?

2. What is your party’s theme?

The theme of the party can play a role in helping you decide what type of bounce house you will have. There are different ones available, depending on the party rental store. You might want a fairy-themed bounce house, or a monster-themed one. There are also character themes available for those who have very specific preferences.

3. What style would your child prefer?

Bounce houses come in all types of shapes and sizes. There are the regular house-shaped ones, obstacle courses, ones with slides, etc. Take a look at your options and see if the style you want is available. If you can’t pick, you might want to get a combination one. There are also inflatable water slides for parties during the summer.