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Uses of Social Media Management (SMM) Tools

Social media and modern day commerce
The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market.

From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in touch with the world. A single WhatsApp group could contain the real estate contacts and data of an entire area code. A YouTube channel can be a knowledgeable source of information related to fixing up your car. One Facebook post could go viral and demand support for controversial matters that require change. Thus, social media serves as the perfect pitch for commercial enterprises, whether starting out or already in the game, to exponentially expand their reach and simultaneously understand the market better.

Social media has grown to strengthen client relations with businesses and amplify brand loyalty. With numerous modes of social media, a brand can take several formulas to reach a wide range of audiences, thereby dominating markets with its presence. Social media relies on the ability to relate. The market works on the same principle for any business to take off. Arguably one of the best qualities of social media is that its persuasive publicity urges industries to bring quality products and services to a competitive market. As the forefront of many innovative steps in the entrepreneurial world today, social media is the digital compass that any business must crack to manoeuvre through changing trends and growing markets. This is where social media management (SMM) plays a key role and sets itself apart as a governing force in the field of brand promotion, advertising and gaining market approval. Excellent social media management techniques dictate the success of a business in the digital world. This is confidently translated to durable results in the market.

Social Media Management (SMM)
With the rise of technological prominence in every industry, social media management (SMM) is backed by a set of digital tools that lay off the burdens that come with the hefty task of reaching out to millions in an instant. Managing content and delivering the right material takes time, effort and loads of creativity. The goal is to appeal to prospects in the most innovative manner possible. As the web is already saturated with creativity, getting your point across becomes that much tougher. This is why certain tools and techniques are required in efficient social media marketing for businesses across the world. These carefully structured, user-friendly SMM tools help manage content on multiple social media platforms in a timely manner while bringing the best out of communication with viewers.

Social media marketing tools available online have redefined the way we can use social media to develop a brand. Immediate results and constant monitoring can be done while the right measures can be taken to approach varying types of markets worldwide. SMM tools make it easier for business to see their progress in real-time and captivate a potential marketplace. Although there are several tools used in order of preference, some tools stand out for their exceptional design and functions. The techniques and managing style differs from person to person and the internet is home to various kinds of SMM tools that suit diverse managerial standards. Based on use reviews and popularity, there are few SMM tools that appeal to a wider range of users across industries.

Popular Social Media Marketing (SMM) tools
As of 2018, here is a list of the top trending Social Media Management (SMM) tools that have revolutionized marketing online:

  • HootSuite

HootSuite allows you to manage all your social accounts on one platform at affordable rates, engage viewers on multiple networks and share insights across teams. Facebook business features can be optimized with the help of tools like HootSuite. This tool allows you to quickly resolve customer inquiries, collaborate with a team and expand reach with employee activism. By keeping tabs on the social return on investment, the SMM tool allows users to make informed marketing decisions at crucial times.

  • Buffer

Buffer is SMM software that eanbles users to schedule and send posts at various intervals called as timeslots. The tool also provides real time post statistics to keep updated with interactions on social media. Buffer is equipped with many productive marketing techniques and gives you the provision to unlock additional paid features. To make the most out of Twitter, Facebook and other social media platforms, Buffer is a pervasive SMM tool available today.

  • Sprout Social

When it comes to viewer association Sprout Social is a good choice for marketers. Primarily focusing on social care creates strong relations between businesses and audience. With many updated features, the most recent Sprout Social features also include enhancements in social care efforts. Although some social media websites such as Instagram don’t allow third parties to post visual media, Sprout Social’s ‘Smart Box’ records activity on Instagram posts as well. Facebook and Twitter feeds can be managed easily with this SMM tool.

  • Hubspot

Also a paid SMM tool, Hubspot has proven to be a favourite among marketers online as a social publishing. With countless features, HubSpot specializes in SEO techniques, advertisements and audience involvement to bring the best out of marketing stratagems. With several integrated techniques like email listings and automated marketing, users can attract, convert, close and amuse audiences with HubSpot.

  • MeetEdgar

MeetEdgar is probably most known for its unique re-sharing option that allows automated content circulation. By recording social statistics the sky is the limit to growing your business online with MeetEdgar. Affordable, easy to use and effective SMM techniques make it one among the many stand out software used for social marketing purposes.

  • Agora Pulse

Agora Pulse has grown on SMM enthusiasts over the past few years as a dynamic social media marketer’s tool. With many useful features, Agora Pulse records viewer data and aids in crisp marketing policies, a prodigious social media publishing tool as well. Agora Pulse also utilizes a spam filter technique that resolves data traffic issues and regulates content on your social media posts.

With the growing demand for efficient SMM tools equipped with easy to use interfaces and exceptional functions, trending software such as these have revolutionized businesses with social marketing.

Role of SMM tools in marketing?
The applications of SMM software cannot be stressed in one go due to their manifold functions.

Time being the major concern; most users opt for SMM tools because they make use of time in the best way possible. With easy to use interface and time-effective management techniques, these tools help marketing professionals understand the market quicker and better as they delve deeper. From discovering new trends to conversation with prospects, these tools help control all your brand’s social media accounts on a single platform without having to individually log into multiple accounts. You can air information online within a set time frame and dictate the flow of customer interactions. Businesses witness drastic growth as the market presence is elaborated across diverse populaces. With SMM tools you can analyse and articulate continuous growth by building the unparalleled company profile.By segmenting a marketplace, businesses have authority over what information should reach which region and how much resource should be allocated for specific advertising endeavours. As a game changer, the commercial returns in terms of advertising and public relations is enhanced by maintaining a watchful eye over every step a business takes since inception and leap towards brand promotion.

The perks of SMM tools are infinite. You can manage conversations and set up polls or improve ratings at the click of a button. With a Birdseye view over every event you can prepare, reconstruct and refurbish new marketing strategies. By recycling posts at intervals, a technique available in many SMM tools, you can create a repetitive sense of urgency among people who come in contact with your brand. The customer should see that your brand value is above opposition. Among the many features that make SMM tools worthy, whether open source or paid, is the fact that the results are guaranteed provided that the content is appealing. Even if you have to pay extra bucks to reach out to the right people, SMM guarantees this output. The brand appeal will definitely attract more customers when the creative aspect meets with the perfect management strategy. The right social media management tool can be a substitute for an employee in regulating information and keeping tabs on business statistics.

For information on Social Media Time click here.

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What Is SEO and How How Has It Changed Over the Years?

Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

  • 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
  • Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
  • 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
  • Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
  • In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
  • Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.

Good practice is to have:

  1. Page Title – say what the page is about (‘Big’ Keyword if you must)
  2. Headline – asking a question
  3. First paragraph explains briefly explains the content / solution
  4. Image / or video
  5. Longer description of the solution

Take our Emergency Plumber in Bristol, as an example:

  1. Page Title: Emergency Plumber Bristol
  2. Headline: Are you looking for the best emergency plumber near you in Bristol?
  3. First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…
  4. Image of the van or the Plumber looking professional
  5. Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.

This has a number of benefits.

Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.

The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.

Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.

What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.

Link Building

The historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.

Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.

Social Media

Even though we still get a some companies like this now, a few years ago when we suggested businesses should be on Facebook I was normally told “Facebook – that is for teenagers isn’t it? That is not our market”. If done well, Facebook can drive more traffic and paying customers to your door than your website. Facebook’s largest user group is 25 to 34 year olds, second largest is the 35 to 44 years old age group. The 45 to 54 year olds are using Facebook more than teenagers, and as nearly as much as 18 to 24 year old.

Facebook Users UK age – courtesy of statista

Facebook allows a business to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your website which potential customer may see if they visit your website, a review on Facebook is seen immediately by all of the users friends and if their friend ‘likes’ the comment – all of their friends, friends. More and more of our customers are getting leads from Facebook. People are asking their friends for suggestions on businesses to use and getting dozens of suggestions back – if you are on Facebook you are more likely to get a direct link to your contact information.

What is next for ‘Social Media’? Live streaming! Twitter has purchased a company called ‘Periscope’ which allows you to live stream video from your phone. “So what?” I hear our ’emergency plumber’ asking. If I were a Plumber I would be live streaming my work as I fix a problem, with the video going out live to all of my followers and their friends – my own television channel that is free-to-air across the whole world. Next time your business conducts a ‘brain storming session’ – periscope it – your customer will tell you what the solutions are.

Video Marketing

There are no ‘old’ SEO practices for video as it just didn’t exist and when YouTube started out it was for showing funny videos of cats and the like.

Today that has all changed. YouTube is the second largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users worldwide and every minute, 300 hours of videos are uploaded. It would take you about 2 years to watch all of the videos that will be uploaded in the next hour. It would take you the rest of your life to watch all the videos uploaded today. Google’s own statistics say that by 2018 73% of searches put into a search engine will result in the person watching a video. Think of it another way, in a couple of years when 10 people search the internet for your product or service – 7 of them will watch a video, 2 will visit a website. That is why I create videos for our customers as part of our ‘digital marketing service’.

For information on SEO in Columbus, OH click here.

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SEO Training Courses: Taking Your Business To The Next Level

Today, website owners and web developers are realizing the importance of SEO training courses. The truth is, if you want to drive more traffic to your website, you need to learn how to properly optimize your site. In order to do this, you must be fully equipped with the latest SEO techniques and information that will guide you along the way. For information on a search engine optimization consultant click here.

The Importance of SEO

There has been an increasing number of websites you can find online. With this, the competition to get on top of search engines is getting tougher. A lot of website owners are doing their best in order to increase their site’s traffic.

Search engine optimization, also known as SEO, plays an important role in driving more traffic to a particular website. SEO is considered to be a complex subject but with ample knowledge and skills, anyone can properly optimize a website. To effectively optimize a website, you need to learn the basics of SEO and everything you need to know about it.

Why Take SEO Training Courses?

Latest SEO Information and Techniques – If you want to become knowledgeable about SEO, you can find a lot of resources online for free. However, you cannot fully rely on these resources because they could be outdated ones. With this, taking an SEO course is the best option you can do. You’ll be ensured that with a course on SEO, you’ll only get the latest SEO strategies and information.

Personalized Training – One of the best things about taking a course on SEO is the opportunity of obtaining a personalized training in which you are guided with a step by step learning.

Less Expensive Than Hiring An SEO Company – Today, there are a lot of websites which hire an SEO company to help them reach the peak of success. However, opting for this kind of option can be quite expensive. With a good SEO training, you are ensured with a personalized training at an affordable price.

A Deeper Understanding About SEO – When you want to learn more about SEO, you can always do a self-study by doing a research online. However, SEO is full of technical terms which you are not yet familiar about. By taking SEO training courses, you’ll be able to grasp a deeper understanding about what SEO is all about. A course on SEO will definitely guide you along the way.

If you own a website, it is indeed beneficial to take an SEO training course for you to be well-informed of the latest SEO techniques and information. This way, you will be able to know how to effectively optimize your website. Knowing the most effective SEO strategies can be your edge among other website owners. If you are looking for a reliable SEO course, there are a lot of SEO training courses you can find online. With this, you’ll be able to find a reliable SEO training course to answer your needs.

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How Much to Pay for SEO Services?

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

For information on SEO consultant in UK click here.

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SEO: Agency, In-House Or Freelance – What Is Ideal For My Business?

With every passing day, digital marketing is becoming more important as ever. Big and small start-ups are advancing for digital marketing platforms to get their high business rankings and more ROI.

Search engine optimisation is one of the most crucial pillars of online marketing that supports the other channels including email marketing, PPC and more. Many businesses favour SEO over email marketing or PPC, because SEO is fruitful in the long run and offer a better ROI as compared to email marketing, PPC or any other strategies.

SEO is a long-term investment; it’s high time that your business should seriously consider to invest in SEO. There are many ways through which you can get your SEO done: outsource your SEO, hire an in-house SEO agency or hire SEO freelancers.

Hiring An In-House SEO Team

SEO is not a simple thing, it’s complex and difficult regarding getting rankings, leads and traffic you need to have a dedicated in-house SEO team who are right in their respective fields. Having an in-house squad have a lot of benefits such as the team is always around to look into the website issues, so there will be no significant problem.

Also, search engine and technical issues can be caught the ride in the start before it gets any worst. Having an in-house team can help you in the upcoming ventures that company might be planning to have to increase their business like pilot business model or sister website.

Outsource To An SEO Agency

When businesses don’t have enough budget to have an in-house SEO team the ideal choice left for them is to outsource their SEO and marketing needs to a third party and SEO agencies that are sound. An SEO agency comprises of link builders, content producers and project managers hired in their team, and they work with different clients from all around the globe.

Outsourcing your SEO work to an SEO agency is right in a way as professionals from that field will handle your job. The way things work in an SEO agency is different from the in-house team as people tend to leave, so the people who worked for you before are not sure to be working there anymore.

Hiring A Freelance SEO

A freelance SEO person is also a good option, but they don’t work for an agency neither they work in-house. They not only take on your SEO project but they also keep every aspect of it in mind and are highly responsible for bringing more leads and traffic to the business.

Usually, people who don’t like to work with agencies or have in-house teams work with freelance SEO as they don’t take multiple projects and can listen to you more than the SEO agencies. A freelance SEO person is less expensive than an SEO agency.