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Strašidelné Halloween kostýmy Nápady, ktoré môžete vyskúšať

Teraz, keď je leto takmer u konca, je čas začať skúmať strašidelné kostýmy Halloween. Halloween vám dáva licenciu na rozpútanie vašej fantázie a na prípravu najstrašidelnejších kostýmov Halloween. Tu je niekoľko nápadov, ktoré vám pomôžu iskriť vašu kreativitu.

Film Monštrá


Mnoho dnešných najznámejších filmových monštier je skvelým zdrojom strašidelných nápadov na kostýmy Halloween, pretože v skutočnosti nevyžadujú komplikovaný make-up alebo kostýmy. Napríklad, ak sa chcete obliecť ako Jasona, maskovaného vraha z piatkového 13. filmu, jednoducho na ňom noste hokejovú masku a postriekajte na ňu nejaké červené sfarbenie potravín ako falošnú krv, noste tmavé nohavice a košeľu s hrachovou zelenou bundou, potom vyplňte oblečenie s prop mačetou, nosiť kostým jeptiška.

Kostým Michaela Myersa z filmovej série Halloween je ešte jednoduchší, vyžaduje iba prázdnu bielu masku a tmavú kombinézu plus podperný nôž; striedavo namiesto masky môžete maľovať svoju tvár bielou mastnou farbou (vrátane uší), potom pomocou čiernej mazacej ceruzky namaľovať tmavé kruhy okolo očí, aby ste simulovali očné otvory.

Klasické príšery.

Tradičné príšery, ako sú upíri, vlkolaci a zombie, sú tiež obľúbenými kostýmmi Halloweenu. Napríklad, ak chcete byť upírom, všetko, čo musíte urobiť, je mať na sebe pár falošných tesákov a potom pridať dva krvné prúdy tečúce z rohov úst, akoby ste práve kŕmili.

Kostým zombie je ešte jednoduchší, pretože stačí iba namaľovať tvár a potom použiť očný tieň, aby vaše oči vyzerali potopené. Ak chcete vytvoriť kostým vlkodlaka, naneste na tvár a ruky tmavo hnedý make-up a potom do tváre a na ruky pridajte falošnú kožušinu; môžete dokonca pridať falošnú kožušinu na obočie.

Obete násilných úmrtí.

Tieto obete sú originálne kostýmy Halloween, vďaka ktorým budete hovoriť o budúcej Halloweenskej párty. Aby ste sa stali jednou z týchto obetí, musíte len vytvoriť základný zombie krémovo bieleho základu, ktorý simuluje bledosť podobnú smrti, a potom pridať doplnky, ktoré navrhnú spôsob smrti.

Napríklad, aby ste sa stali obeťou zavesenia, môžete nosiť okolo krku slučku a pod ňu pridať modré podliatiny. Strašidelné kostýmy Halloweenu sú samovraždou, ktorá ich porezala na zápästiach, vrátane falošnej krvi okolo zápästí, aby sa navrhli rezy, a pridaním krvných pruhov do rúk navrhli menšie rezy.

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Getting the Best Car Rental Deals

Rental Car services can considerably save you time and offer you flexibility and freedom when you are traveling. Getting a good rental car deal can save you money while meeting your requirements. However, like making decisions regarding a number of other issues, the wrong choice could also cost you greatly. Car rental services also come in handy for other situations apart from when you are traveling, such as for weddings and other occasions. Here are some pointers to help you get favorable car rental deals.

Picking Your Car

The right vehicle is the vehicle that suits your needs and falls within your budget. Will you be traveling with children, friends, gear or equipment? Do you wish to save money on energy consumption rates? Will you be requiring something classy or fast? Most companies offering services related to car rentals offer various cars for various needs. From flashy models to roomy sedans and even an eco-friendly car, if that is what you require.

Be sure to also consider other factors such as if the car has an automatic or shift gear system. In some countries, shift gear cars are very popular, so you need to sure they have a car you can drive. Other factors worthy of consideration are the extra options you may want the car to have such as a ski rack or a GPS system. Extra options and requirements may cost you a bit more. It always helps to first determine the type of car that suits your needs and taste before trying to get a good car deal.

Book the Car

Now that you know the type of car you need, you would need to make a booking in advance to make it easier for you. The internet makes this quite easy to get good rental car deals. Here again, the right choice is based on certain factors. For example, how long will you need the car? If you require the car for a short duration, like below a week, you can get a good rental car deal from major rental companies. Some major rental service providers include A2B Car Rentals, Avis, Alamo, Dollar, Budget, Enterprise, Thrifty, National or Hertz.

If you will need the car for a longer period, then you may get better car rental deals from local rental companies or car dealers. Take note that local rental companies and auto dealers may have limited insurance cover. When deciding on which provider to rent a car from it is advised to shop around. Compare rates, services, and deals. Websites such as Kayak and Travelocity are useful to help compare rates.

Take Advantage of Promotional Codes

Many major car rental companies offer promotional codes for discount rates. You can do a search online before booking a car. Simply search using the name of the rental company plus the term “coupon codes”. Coupon codes help you get a better car rental deal as they could save you as much as 5 to 20 %.

Better Deals for Regular Users

If you are regularly in need of a car to rent, it may help you to ask for discounts from major national rental organizations. Some companies offer discounts and negotiated rates for frequent renters. You can also join a car rental frequent loyalty program for better car rental deals.

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All About Massage

Brief History of Massage

Massage may be the oldest and simplest form of medical care. Egyptian tomb paintings show people being massaged. Massage has been practiced continually since ancient times in Eastern cultures. It was one of the principal methods of relieving pain for Greek and Roman physicians. Julius Caesar was said to have been given a daily massage to treat neuralgia (nerve pain). In the 5th Century B.C., the father of Western medicine, Hippocrates wrote in the book The Physician Must Be Experienced In Many Things, “but assuredly in rubbing… for rubbing can bind a joint that is too loose, and loosen a joint that is too rigid.”

Massage lost some of its value and prestige with the unsavory image created by “massage parlors.” This image is fading as people gain the understanding that massage can relieve disease as well as aid in relaxation. As more people learn about the benefits of massage and it’s a relation to disease, the more acceptable it will become.

Massage is now used in intensive care units, for children, elderly people, babies in incubators, and patients with cancer, AIDS, heart attacks, or strokes. Most American hospices have some kind of bodywork therapy available, and it is frequently offered in health centers, drug treatment clinics, and pain clinics.

Common Types of Massage

Massage therapists can specialize in more than 80 different types of massage, called modalities. Swedish massage, deep-tissue massage, reflexology, acupressure (similar to acupuncture but without needles), sports massage, and neuromuscular massage are just a few of the many approaches to massage therapy. Most massage therapists specialize in several modalities, which require different techniques. Some use exaggerated strokes covering the length of a body part (such as the leg), while others use quick, percussion-like strokes with a cupped or closed hand. A massage can be as long as 2 to 3 hours or as short as 5 or 10 minutes. Usually, the type of massage given depends on the client’s needs and physical condition. For example, therapists may use special techniques for elderly clients that they would not use for athletes, and they would use approaches for clients with injuries that would not be appropriate for clients seeking relaxation. Also, some forms of massage are given solely to one type of client; for example, prenatal massage and infant massage are given to pregnant women and new mothers, respectively.

Benefits of Massage

Massage therapy is the practice of using touch to manipulate the soft-tissue and muscles of the body. It is performed for a variety of reasons, including treating painful ailments, decompressing tired and overworked muscles, reducing stress, rehabilitating sports injuries, and promoting general health. Clients often seek massage for its medical benefit and for relaxation purposes, and there is a wide range of massage treatments available.

Massage therapy has many benefits, from increasing circulation and immunity to reducing pain from disease and injury. Massage therapy releases the “feel good” hormones, enabling the client to relax and de-stress. If clients fail to keep stress in check, it can lead to disease and can worsen conditions that already exist.

Massage is beneficial to everyone; from premature infants to the elderly. Massage helps infants to thrive and grow; helps children with a variety of medical, physical and emotional problems; and helps relieve the pain of the people who are dying.

When Massage is Contraindicated

Massage therapy can help almost any health condition, but there are certain situations where massage can make the condition worse (also called contraindications). If the person is suffering from a fever, or infection of any kind, massage will make the person feel worse. Also, if the person is intoxicated by alcohol or drugs, massage is not warranted for the same reason. If the person has advanced disease, he/she will need written permission from his/her primary care provider stating that the massage will be beneficial and not make the disease worse. Recent injury or surgeries (less than four weeks) generally also require written permission from the primary care physician before the therapist can continue.

Laws governing Massage

Forty-two states and the District of Columbia and four Canadian provinces have passed laws regulating massage and bodywork – either through registration, licensure, or certification. In those states and provinces that regulate massage therapists also require the therapist to carry liability insurance, which carries its own set of rules of conduct. States generally require that the massage therapist to have graduated from a massage therapy school, typically having a minimum of 250 to 500 hours of education. Education typically involves learning several modalities, anatomy/physiology, pathology, business, ethics and on-the-job training; either through the school clinic or on the student’s own time. Liability insurance protects the therapist in the event the client is injured in the process of the massage or has a reaction to a product being used by the therapist. Laws also regulate certain protocols during the massage, such as proper draping and confidentiality of client records.

What Massage Is and Is Not

Most states that regulate massage require that the Massage Therapist must drape the client at all times, only undraping the current area being worked on. Massage Therapists holding liability insurance are held to a set of conduct and ethics that must be followed at all times. Not following these rules or those set by the state can result in disciplinary action being taken against the massage therapist. Massage therapy can be used for either relaxation or to relieve stress or lessen the effects of disease or injury on the body. Massage therapy in considered a CAM – Complimentary and Alternative Medicine and most massage therapists work in conjunction with other healthcare providers. Massage therapists may work with Chiropractors, Physical Therapists, Occupational Therapists, nurses and physicians of all specialties.

Massage therapists cannot practice medicine, Physical Therapy or Chiropractic work unless they already licensed in any of those areas. Massage Therapists do not diagnose, can only treat, and cannot cure illness. Massage is not sexual in nature and the genitals and anal area must be draped at all times. If the massage therapist believes the client is beyond their scope of practice (knowledge), then s/he must refer that client to someone else who is more qualified.

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Landscaping Ideas – Make Your Dream Yard

There are a number of different ways a person can find landscaping ideas at little to no cost. The most obvious is the internet. There are thousands of sites that people can find landscaping ideas and gardening ideas. For getting landscaping ideas people can also take a look at landscaping forums and blogs where they can find new ideas that have been added by the author.

The person can also search for the landscaping ideas from books which you may have at home or you could borrow books from family members or friends. You can also find landscaping ideas in magazines. There are many newspapers that include a section on landscaping and can be helpful for you as well. You can also explore your local neighborhood or town for landscaping ideas.

The landscaping ideas come from the basis for landscape architecture. The designers of the landscape are provided with the commission by the customers who have land and also have the budget for the experiment. The ideas of the landscaping are the fundamental ideas that the designer keeps in the mind while making the plans of the landscape.

Plants are used broadly for providing the natural feel to the landscape. Always be very careful before selecting the plants. The plants should be appropriate according to the climate and area. The rocks are also significant in any of the landscape. The rocks provide distinct beauty and functional characteristics.

It is also recommended to use big trees for making the landscape environment-friendly. Landscaping is a work that requires patience and effort. If this work is done properly then it can become a masterpiece. Landscaping ideas changes with the geography of the land. In China, the ideas for landscaping originated with Feng Shui which means the wind and the water. In Europe the ideas of the landscaping can be traced with the work of the Vitruvius.

The ideas of the landscaping are not set. The finest idea comes with a flowing imagination from both the homeowners and the designers. The landscape planners are very much concerned with health along with landscape beauty.

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Hemp As an Economic and Environmental Solution

A Little About Hemp

Hemp plays an important role in sustainable, organic agricultural and industrial productions. Industrial grade hemp is the variety Cannabis Sativa and is different from the hemp plant used as a drug. It is not legal to grow in the US but is grown in other places around the world. Industrial grade hemp grows quickly producing up to 25 tons per acre per year. Hemp is one of the purest, most complete plants on earth and is often referred to as a carbon-negative raw material. Environmentally friendly, it requires no pesticides or fertilizers and actually cleans the area it is in of weeds. The hemp plant not only quickly replenishes, it adds more essential nutrients into the soil. The hemp plant is good both for the soil and the atmosphere.

Applications of Hemp

The use of hemp dates some 12000 years and has seen a variety of purposes ranging from ship sails, textiles, clothing, rope and food source. With a texture similar to that of linen, pure hemp still today has a variety of industrial and agricultural uses: Did you know you can also make butter with hemp seeds? To learn more about the 5 different ways check out. https://www.hippiebutter.com/how-to-make-hemp-seed-butter-5-ways/

  • Hemp is cellulose rich making its fibers very strong. As much as 20 times stronger than cotton, hemp is a perfect choice for making rope.
  • Being more ‘woody’ in texture, the inner two fibers of hemp are more often used in non-woven items and other industrial applications, such as for mulch, animal bedding and cat litter.
  • Having long and very strong fibers hemp also makes the most beautiful textiles. Apparel and furnishings produced from hemp fabric are very durable, more absorbent and mildew-resistant than cotton, anti-microbial, and are more effective than other fabrics at blocking the sun’s UV rays. Because of its hollow fibers hemp fabric is thermal in cold weather and cooling in warmer weather. With the discovery of new production techniques hemp garments have retained their traditional qualities with the additional quality of softness that makes it an attractive choice for clothing and bed linens.
  • Recycled hemp clothing, rags and fishing nets were used as input for paper production as far back as 2000 years ago. Today, especially with its sustainable properties, hemp continues as a popular source for paper production.
  • Many cultures worldwide have found hemp a nourishing food supply. Hemp seeds are 40% oil and contain a nutritious protein. Seeds are full of vitamins and minerals and are one of the best sources of essential fatty acids. Hemp oil is one of the lowest in saturated fats and the meat of the plant is high in amino acids. Cultures have used hemp in foods ranging from butters, milks, and cheeses to pasta, breads, and burgers. Oil from the seeds is also used in the manufacture of oil-based paints and as a moisturizing agent in creams and lotions.
  • Replacing oil based raw material, the stalk of the hemp plant is used in the production of hemp plastic. Maintaining the same characteristics as plastic, hemp plastic is fully biodegradable and recyclable.
  • A very versatile raw material for construction, hemp is stronger than wood, naturally resistant to rot and pests, and is fire retardant. Hemp has been used to make blocks, bricks, beams, columns, house frames, boards, gutters, plumbing pipes, installation, flooring, and driveways.
  • Research has shown a vast potential for hemp seed hulls used to create a sustainable bio-fuel. The first Model-T was built to run on hemp gasoline. As a fuel, it is clean burning and emits less carbon dioxide and less sulfur dioxide. Hemp is cost effective, does not deplete natural resources and could in effect lend to a fuel independency.

Conclusion

The hemp plant is one of the most versatile eco-friendly plants on earth. Every part of the plant – outer stalk, inner stalk, seed kernel, seed husk, and leaves – is utilized to make textiles, paper, food, medicine, building materials, paint, detergent, oil, ink, and fuel. Unlike other crops, hemp can grow in most climates, in most soil conditions, without fertilizers, and without pesticides. It grows fast, enriches the soil, controls the weeds, creates more oxygen than any other crop and it is biodegradable.

Hemp is a major natural resource that can benefit both the economy and the environment. Although crop production is not allowed in the US, raw materials can be imported. An example is hemp fabric used to make clothing. Quickly becoming a popular item, hemp clothing is durable, easy to wear and easy to care for. For those who are earth aware, hemp paper too is becoming a first choice over wood pulp paper products. Hemp paper materials go into the production of notebooks, writing paper, copy paper, envelopes and the like.

Do your part for our environment and search out products made from hemp as a delightful surprise of its versatility and also as a kindness to Mother Earth. Sustainable, cost-effective, versatile hemp is helping to keep the world green.

Advantages of Hiring a Professional Tile or Grout Cleaner

Cleaning your tile and grout is no pleasant task. Often it is something that many homeowners dread of doing. Aside from it being a tedious and tiring task, it can also take a long time to complete. There are a lot of effective ways for cleaning tile and grout on your own. But one thing you should seriously consider doing a few times a year is hiring a professional cleaner to do the job for you.

A Professional tile and grout cleaner in Livermore, have the tools, expertise, and experience in dealing with dirty, stained, and hard to clean grout. If you have a lot of dirty tile and grout in your kitchen, bathroom, or in any other place in your home, hiring a professional cleaner to do the job may be the best option for you to take. Here are some of the biggest advantages of doing so.

1. Convenience – This is probably one of the main benefits that many people look for in hiring a professional cleaner. This is because hiring the professionals to do your grout and tile cleaning gives you the peace of mind and convenience that you can get nowhere else. You can simply call them, schedule an appointment, and they’ll do the cleaning for you. Yes, it does come at a higher cost than doing the cleaning yourself, but with the hard work and the time that you can save, I would say that it would be a great option, especially since not a lot of people have the time or patience to do the task themselves.

2. Professional Cleaning – There is a reason why they are called professional cleaners. This is because they have the expertise and the training to clean your tile and your grout the best way possible. They also have the proper tools, techniques, and cleaning products to get you positive results. You can elect to do the cleaning yourself, but you will not get close to the level of care and cleaning that they can give your tile and grout.

3. Guaranteed Positive Results – Many professional cleaners have this guarantee and it really is a great thing to have. With a satisfaction guarantee from your cleaner, you will have the peace of mind and confidence that your tile and your grout will be sparkling clean once they are done. This is something that you will not get by doing the cleaning yourself, as you can end up ruining your floors if you do not know exactly what you are doing.

Getting the services of professional cleaners is one of the options that you should seriously consider when it comes to cleaning your tile and grout. You’ll enjoy a lot of advantages and have clean and sparkling floors without the hassle and problems that it usually comes with.

Building Survival Kits

When you are going on a lengthy hike or for a drive over some rough terrain you may want to build yourself survival kits. It is no joke when someone is trying to get form point A to point B and they encounter closed roads or heavy unexpected snow. By definition survival is a noun that means the act of surviving under adverse or unusual circumstances or it may imply endurance. So when you are taking a lengthy hike over several days you will have to endure the trek or have endurance and when on that trek you may encounter some event that delays your return and in that case you may require survival kits of some sort.

When you are considering building survival kits you will want to define what you are going to use it for. If you are going on a short trip that becomes a disaster due to weather you will want to have an automobile or vehicle survival kit. This kit is something that you can carry in your vehicle and it is in the vehicle whenever you travel in it. This kit may contain some heavy items that you would not generally carry on a three day hike. You can carry a shovel, a compass, and a LED flashlight with extra batteries, a space blanket to keep you warm and emergency food bars plus some fresh water.

One thing people think is that they have this kit all set up that you never have to touch it unless you meet that emergency. Unfortunately things age and even when not used deteriorate. A battery doesn’t last forever it will lose its ability to provide power. The same is true of spare food or of items that may rust. So you do have to keep on top of this type of survival kit so it remains fresh. Or purchase a premade kit like sac de survie

When you are going on a camping or hiking trip where you will live in a tent or spend some time on a trail you will also need survival kits that are designed for specific lengths of duration. If you are on a three day hike you will need some form of tent and some emergency food like energy bars plus some form of water or water purification tablets. You will need some form of knife and of course some form of first aid kit. You can encounter things like unexpected snow or other disaster but generally if you are an experienced hiker you will pay attention to the weather conditions surrounding the area where you plan to hike.

Prevention such as paying attention to the weather is part of your survival kit. But even experienced hikes run into trouble and should have what they need to survive the time exposed to the elements. Remember if you are putting together this type of kit you must be able to carry it easily in a backpack or some sort of bag and still be able to hike too. You don’t need the kitchen sink.

 

Personal Injury Lawyer LI Provides Efficient Legal Services

A lawyer can be your best friend and a legal assistant, who will not only save your from all legal nuances, but will also tell you about newer laws that can help you in all aspects. Every field of advocacy has special lawyers handling it. Well, personal injury is something that can happen or occur to anyone at any point of life. It is this time that personal injury lawyer will help you and help you at every step. No matter if you are in LI or any other area of US, personal injury lawyer will surely handle your case with effectiveness. LI stands for Long Island and personal injury lawyer in this area, along with others, are quite skillful in managing their task.

What a personal injury lawyer does is to tell you all the possible laws that may help you in recovering compensation from the opposite party. Now, it is up to you to decide over the matter and see to it that how much compensation is required. Well, as far as the work of personal injury lawyer LI is concerned, he or she will tell you about the points that the other party may put in front of the judge in their defense. The personal injury lawyer will also tell you about certain laws and points that will help you in maintaining your position in front of judge and recover the compensation. The main task of such a lawyer is to help their clients in every possible manner.

A personal injury can be caused due to any reason. Medical malpractice, accident and robbery can be some of the personal injury cases that may come up in your life. And personal injury lawyer LI will be your best friend in tackling the case for you. In order to have the decision in your favor, all you have to do is first sit with your personal injury lawyer LI and discuss the case with him or her. Discussion period is required to understand the case completely and take out certain points that can turn the tide in your favor. You have to see that personal injury lawyer should be qualified and experienced enough to fight your case.

There are a lot of advantages in hiring the services of personal injury lawyer. First of all, you can contact your personal injury lawyer at any hour of the day, when you want to discuss any point. On the other hand, any general lawyer of public prosecutors may not entertain your problem after office hours. Secondly, personal injury lawyer would give full attention to your case and would not take up any case at that particular moment. While, general lawyer would be handling so many cases simultaneously. In this way, your case may suffer and you may not get satisfactory results too.

Personal injury lawyer is your legal advisor who will help you in getting the recovery amount, if you have suffered any injury. Before hiring the services of such lawyer, you have to check the price they charge for giving their services. Moreover, don’t just go by words that are written on their official website. You can meet up some of the people that have given the case to the same lawyer for knowing their efficiency. And if you happen to get the services of personal injury lawyer at affordable rates, then you surely are the lucky chap.  G Dallas Horton is the right choice for many cases.

 

SEO Consulting Services

In the competitive online business world, it is necessary to have search engine friendly websites if you want to attract more customers. According to surveys, it is evident that most internet users depend on search engines for locating suitable websites for the required products or services. So search engine marketing and placement services are of great importance in the contemporary business scenario. SEO consulting services take care of optimizing your website, so that it can attain top ranking positions in leading search engines such as Yahoo, Google, MSN and AltaVista.

Benefits of Website Promotion Services

SEO consultant services help you to be more competent in the online business world. With organic SEO services, you are ensured a superior internet presence with your website ranking high in top search engines. Moreover, these services are now available at economical rates. A search engine friendly website attracts more visitors and consequently increased sales and profit.

Organic SEO from the Best Professionals

For availing of superior website optimization services, you have to depend on professional companies. With several SEO consulting companies in the industry, take exceptional care to choose the best one that can offer outstanding services within the prescribed time and budget. In order to offer the clients excellent services, many of these companies have SEO consultants, content writers, web designers and other professionals with long term experience in the most modern technologies and tools. The important search engine marketing and placement services offered by such companies include:

o Preliminary analysis
o Research of keywords
o Development of website content
o HTML code optimization
o Optimization of Meta tags
o Article submission
o Creation of Blogs
o W3c validation
o Submission to search engines
o Directory submission
o Creation of links
o Maintenance of monthly reports
o Pay per click advertising

By making use of SEO consulting services, your website can maintain high ranks and enjoy maximum exposure in the search engines for a long time. Moreover, you can concentrate more on your business without worrying about website optimization and related factors, as these will be efficiently managed by the SEO consultants.

SEO Consulting Services – The search engine optimization consultant at Viral SEO Services helps you to build a successful online presence. We provide robust and accountable search engine optimization and marketing services.

 

Don’t Get Burned By Web Designers

If you bring up the subject of web design with small business people, it wouldn’t take long to find someone who has been burned by a web designer. Perhaps they have even come to the conclusion that a web site is not worth the expense. Let’s look at how and why that happens, and outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.

One of the problems with web design is that software programs have made it seem easy to create a web site. If you have the software, it would not take you long to build a web site. There are an abundance of inexpensive templates available to make it even easier to put together a web site. Getting a professional looking web site is not difficult at all. So you may wonder, why is that a problem?

The process of creating a web site does not end with making it look professional. In fact, that could very well be one of the least important aspects of a web site design. Let’s face it, there are ugly web sites that make a lot of money. Since life is not fair, there are great looking web sites that make little or no money. I’m not saying the professionalism of your web site is not important; I am saying it’s not enough.

There is a serious flaw in the web design industry, and small business owners are especially prone to fall victim to it. The problem is that usually, very little business planning goes into a web site design. Too many web designers are more concerned with selling web design than taking the time to build an effective web site.

This deficiency stems from the fact that very few web designers are marketing people. Small business people do not have big advertising budgets, so they are easily attracted to the low rates of average web designers. Good marketing means setting priorities and effectively using your resources to accomplish goals.

The one element I find seriously missing in web design is the very thing that is fundamentally important; that element is uniqueness. A Unique Selling Point (USP) is one of the basic tenets of marketing. You must answer the questions: why should I buy from you, and, what makes you different from my other choices? If you fail in this area, your web site visitor will not be kind to you. They will leave and not come back; they will probably not tell you why they left either.

Read your web site copy to see if it contains another common error. Does it say, “We this,” and, “We that?” Do not “we” on your web site visitors! Your web site copy should speak to the visitor, address their needs, and solve their problem. It must compel them in some way. You need to draw them in and sell them on your solution.

When you take notice of how many web sites violate these basic marketing principles above, you will begin to see how you have the opportunity to rise above your competitors. Just think, if the majority of business web sites are violating even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?

There is a lot of emphasis placed on search engine optimization (SEO), and there should be, because this is very important if you want to have your web site found by people using the search engines. For most web sites, search engines account for 80% to 95% of all visitors. However, as important as SEO is, if you have a web site that is not creating sales with the visitors you are already getting, SEO is the wrong priority.

The next principle is the one you will probably find the most surprising. People actually read web sites! Yes, they do have a short attention span, and we will look at that point next, but they do read. There have been many studies done to document the way people use web pages. Even though so much attention is given to graphics, the studies show that well over 75% of the time, web page users read the text before they notice graphics.

This does not mean that graphics are unimportant. Visual elements are one of the many advantages a web site can provide. When you consider that people use the Internet to seek information, then it does makes sense that they will read your web site’s content. Providing the right information can mean the difference between winning a customer, or surrendering them to your competition.

I also promised to cover the short attention span issue. It is often called the 3 second rule. According to web studies, if you cannot capture the attention of your visitor in approximately 3 seconds, that’s how fast they usually leave your web site. I suspect the reason is because so many web sites are such a horrible waste of time, that people’s patience has been worn down. The solution is to have a fast loading page that quickly clues them in that you can solve their problem. If they can “skim” in a few seconds, and you grab their attention, you have successfully drawn them in so they will stay a while.

Statistically, it takes 7 visits before you make a sale. If your web site is not done correctly, you will have dismal results because you can’t get them to come back seven times. That is why so many web site owners are disappointed with their success. That is why some web designers provide what seems to be a bargain, while other web designers have to charge more to give you a better value. It takes more time to plan and create a good web site design.

The good news is that most of your competitors will go for the bargain and suffer the same fate as everyone else who does not realize the value of an effective web site design. Very few of them will invest the resources needed for success. If you do, you can win. This does not mean you need the big budget of a major corporation, or that it has to be expensive, it just means you need to be willing to do better than average. The rewards are much greater when you stretch beyond the norm.